#AE7CD4 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AE7CD4 works with other colors. Named schemes with #AE7CD4 in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AE7CD4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE7CD4 at work across the surfaces designers actually ship.
:root {
--color-base: #AE7CD4;
--color-base-rgb: 174 124 212;
--color-base-oklch: oklch(67.0% 0.136 309.3);
--color-50: #F8F3FC;
--color-100: #ECE0F6;
--color-200: #D9C1EB;
--color-300: #BC97D9;
--color-400: #9F6FC3;
--color-500: #804EA7;
--color-600: #654181;
--color-700: #4A335C;
--color-800: #32243D;
--color-900: #201826;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F3FC',
100: '#ECE0F6',
200: '#D9C1EB',
300: '#BC97D9',
400: '#9F6FC3',
500: '#804EA7',
600: '#654181',
700: '#4A335C',
800: '#32243D',
900: '#201826',
},
}
$base: #AE7CD4; $base-ink: #141310; $base-50: #F8F3FC; $base-100: #ECE0F6; $base-200: #D9C1EB; $base-300: #BC97D9; $base-400: #9F6FC3; $base-500: #804EA7; $base-600: #654181; $base-700: #4A335C; $base-800: #32243D; $base-900: #201826; $base-hover: #8F49C4; $base-subtle: #E6DBEF;
{
"color": {
"base": {
"value": "#AE7CD4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FC",
"type": "color"
},
"100": {
"value": "#ECE0F6",
"type": "color"
},
"200": {
"value": "#D9C1EB",
"type": "color"
},
"300": {
"value": "#BC97D9",
"type": "color"
},
"400": {
"value": "#9F6FC3",
"type": "color"
},
"500": {
"value": "#804EA7",
"type": "color"
},
"600": {
"value": "#654181",
"type": "color"
},
"700": {
"value": "#4A335C",
"type": "color"
},
"800": {
"value": "#32243D",
"type": "color"
},
"900": {
"value": "#201826",
"type": "color"
}
}
}
}