#AE7CD8 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AE7CD8 works with other colors. Named schemes with #AE7CD8 in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AE7CD8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE7CD8 at work across the surfaces designers actually ship.
:root {
--color-base: #AE7CD8;
--color-base-rgb: 174 124 216;
--color-base-oklch: oklch(67.2% 0.141 308.1);
--color-50: #F8F3FC;
--color-100: #ECDFF6;
--color-200: #D8C0EC;
--color-300: #BB95DA;
--color-400: #9D6CC6;
--color-500: #7F4BAA;
--color-600: #643F83;
--color-700: #4A325D;
--color-800: #32233D;
--color-900: #1F1726;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F3FC',
100: '#ECDFF6',
200: '#D8C0EC',
300: '#BB95DA',
400: '#9D6CC6',
500: '#7F4BAA',
600: '#643F83',
700: '#4A325D',
800: '#32233D',
900: '#1F1726',
},
}
$base: #AE7CD8; $base-ink: #141310; $base-50: #F8F3FC; $base-100: #ECDFF6; $base-200: #D8C0EC; $base-300: #BB95DA; $base-400: #9D6CC6; $base-500: #7F4BAA; $base-600: #643F83; $base-700: #4A325D; $base-800: #32233D; $base-900: #1F1726; $base-hover: #8F49C9; $base-subtle: #E7DBF0;
{
"color": {
"base": {
"value": "#AE7CD8",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FC",
"type": "color"
},
"100": {
"value": "#ECDFF6",
"type": "color"
},
"200": {
"value": "#D8C0EC",
"type": "color"
},
"300": {
"value": "#BB95DA",
"type": "color"
},
"400": {
"value": "#9D6CC6",
"type": "color"
},
"500": {
"value": "#7F4BAA",
"type": "color"
},
"600": {
"value": "#643F83",
"type": "color"
},
"700": {
"value": "#4A325D",
"type": "color"
},
"800": {
"value": "#32233D",
"type": "color"
},
"900": {
"value": "#1F1726",
"type": "color"
}
}
}
}