#AE7EBE is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AE7EBE works with other colors. Named schemes with #AE7EBE in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AE7EBE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE7EBE at work across the surfaces designers actually ship.
:root {
--color-base: #AE7EBE;
--color-base-rgb: 174 126 190;
--color-base-oklch: oklch(66.3% 0.106 317.5);
--color-50: #F9F5FA;
--color-100: #EEE3F2;
--color-200: #DDC9E4;
--color-300: #C2A2CD;
--color-400: #A77EB4;
--color-500: #895D97;
--color-600: #6B4C75;
--color-700: #4E3A55;
--color-800: #342938;
--color-900: #211A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F9F5FA',
100: '#EEE3F2',
200: '#DDC9E4',
300: '#C2A2CD',
400: '#A77EB4',
500: '#895D97',
600: '#6B4C75',
700: '#4E3A55',
800: '#342938',
900: '#211A23',
},
}
$base: #AE7EBE; $base-ink: #141310; $base-50: #F9F5FA; $base-100: #EEE3F2; $base-200: #DDC9E4; $base-300: #C2A2CD; $base-400: #A77EB4; $base-500: #895D97; $base-600: #6B4C75; $base-700: #4E3A55; $base-800: #342938; $base-900: #211A23; $base-hover: #9355A8; $base-subtle: #E6DBE9;
{
"color": {
"base": {
"value": "#AE7EBE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F5FA",
"type": "color"
},
"100": {
"value": "#EEE3F2",
"type": "color"
},
"200": {
"value": "#DDC9E4",
"type": "color"
},
"300": {
"value": "#C2A2CD",
"type": "color"
},
"400": {
"value": "#A77EB4",
"type": "color"
},
"500": {
"value": "#895D97",
"type": "color"
},
"600": {
"value": "#6B4C75",
"type": "color"
},
"700": {
"value": "#4E3A55",
"type": "color"
},
"800": {
"value": "#342938",
"type": "color"
},
"900": {
"value": "#211A23",
"type": "color"
}
}
}
}