Nearest named color: Medium Purple
#AE7EFF
#AE7EFF
Nearest named
Medium Purple
Family
Purple
Lightness
69.6%
Chroma
0.186
Hue angle
298.7°
Temperature
Cool
Contrast on white
2.91:1 · Fail
Contrast on black
6.39:1 · AA
Web-safe
#9966FF
CSS oklch()
70% 0.19 299

#AE7EFF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #AE7EFF

Not just a swatch — here's how #AE7EFF works with other colors. Named schemes with #AE7EFF in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Minimal Editorial Surface · 5 colors

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Medium Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #AE7EFF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 32/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 45/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 32/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 35/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 72/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 57/100
Moderate
Workable accent with care around contrast.
Surface fit 26/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE7EFF

For UI
For branding
For interior
For fashion
People also use #AE7EFF with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.4:1. Use
Subtle surface Use #F0E9FB for cards and hover fills. Tint 80
Avoid beside #D980FF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE7EFF at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AE7EFF;
  --color-base-rgb: 174 126 255;
  --color-base-oklch: oklch(69.6% 0.186 298.7);
  --color-50: #F5F0FE;
  --color-100: #E6D8FD;
  --color-200: #CCB1FC;
  --color-300: #A677F8;
  --color-400: #8346EC;
  --color-500: #6322D2;
  --color-600: #50239F;
  --color-700: #3D1F70;
  --color-800: #2A1848;
  --color-900: #1B112C;
  --color-on-base: #141310;
}