#AF1347 is a mid-toned, warm red. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AF1347 works with other colors. Named schemes with #AF1347 in its natural role, and a note on why the supporting colors balance it.
Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #AF1347 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AF1347 at work across the surfaces designers actually ship.
:root {
--color-base: #AF1347;
--color-base-rgb: 175 19 71;
--color-base-oklch: oklch(48.9% 0.186 10.2);
--color-50: #FEF1F5;
--color-100: #FCD9E5;
--color-200: #F7B6CB;
--color-300: #EB84A6;
--color-400: #DB5783;
--color-500: #C13463;
--color-600: #932F50;
--color-700: #68273D;
--color-800: #441D2A;
--color-900: #29141B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF1F5',
100: '#FCD9E5',
200: '#F7B6CB',
300: '#EB84A6',
400: '#DB5783',
500: '#C13463',
600: '#932F50',
700: '#68273D',
800: '#441D2A',
900: '#29141B',
},
}
$base: #AF1347; $base-ink: #FFFFFF; $base-50: #FEF1F5; $base-100: #FCD9E5; $base-200: #F7B6CB; $base-300: #EB84A6; $base-400: #DB5783; $base-500: #C13463; $base-600: #932F50; $base-700: #68273D; $base-800: #441D2A; $base-900: #29141B; $base-hover: #8C1039; $base-subtle: #ECB3C6;
{
"color": {
"base": {
"value": "#AF1347",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FCD9E5",
"type": "color"
},
"200": {
"value": "#F7B6CB",
"type": "color"
},
"300": {
"value": "#EB84A6",
"type": "color"
},
"400": {
"value": "#DB5783",
"type": "color"
},
"500": {
"value": "#C13463",
"type": "color"
},
"600": {
"value": "#932F50",
"type": "color"
},
"700": {
"value": "#68273D",
"type": "color"
},
"800": {
"value": "#441D2A",
"type": "color"
},
"900": {
"value": "#29141B",
"type": "color"
}
}
}
}