#AF153E is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AF153E works with other colors. Named schemes with #AF153E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #AF153E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AF153E at work across the surfaces designers actually ship.
:root {
--color-base: #AF153E;
--color-base-rgb: 175 21 62;
--color-base-oklch: oklch(48.8% 0.184 14.4);
--color-50: #FEF1F4;
--color-100: #FCDAE3;
--color-200: #F6B6C7;
--color-300: #EB85A0;
--color-400: #DA587A;
--color-500: #C0355A;
--color-600: #92304A;
--color-700: #672839;
--color-800: #431D28;
--color-900: #29141A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F4',
100: '#FCDAE3',
200: '#F6B6C7',
300: '#EB85A0',
400: '#DA587A',
500: '#C0355A',
600: '#92304A',
700: '#672839',
800: '#431D28',
900: '#29141A',
},
}
$base: #AF153E; $base-ink: #FFFFFF; $base-50: #FEF1F4; $base-100: #FCDAE3; $base-200: #F6B6C7; $base-300: #EB85A0; $base-400: #DA587A; $base-500: #C0355A; $base-600: #92304A; $base-700: #672839; $base-800: #431D28; $base-900: #29141A; $base-hover: #8B1031; $base-subtle: #ECB3C2;
{
"color": {
"base": {
"value": "#AF153E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F4",
"type": "color"
},
"100": {
"value": "#FCDAE3",
"type": "color"
},
"200": {
"value": "#F6B6C7",
"type": "color"
},
"300": {
"value": "#EB85A0",
"type": "color"
},
"400": {
"value": "#DA587A",
"type": "color"
},
"500": {
"value": "#C0355A",
"type": "color"
},
"600": {
"value": "#92304A",
"type": "color"
},
"700": {
"value": "#672839",
"type": "color"
},
"800": {
"value": "#431D28",
"type": "color"
},
"900": {
"value": "#29141A",
"type": "color"
}
}
}
}