#AF183E is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AF183E works with other colors. Named schemes with #AF183E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #AF183E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AF183E at work across the surfaces designers actually ship.
:root {
--color-base: #AF183E;
--color-base-rgb: 175 24 62;
--color-base-oklch: oklch(48.9% 0.182 14.7);
--color-50: #FEF1F4;
--color-100: #FBDAE2;
--color-200: #F5B7C7;
--color-300: #E9879F;
--color-400: #D85A7A;
--color-500: #BD3759;
--color-600: #903249;
--color-700: #662938;
--color-800: #431E27;
--color-900: #291419;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F4',
100: '#FBDAE2',
200: '#F5B7C7',
300: '#E9879F',
400: '#D85A7A',
500: '#BD3759',
600: '#903249',
700: '#662938',
800: '#431E27',
900: '#291419',
},
}
$base: #AF183E; $base-ink: #FFFFFF; $base-50: #FEF1F4; $base-100: #FBDAE2; $base-200: #F5B7C7; $base-300: #E9879F; $base-400: #D85A7A; $base-500: #BD3759; $base-600: #903249; $base-700: #662938; $base-800: #431E27; $base-900: #291419; $base-hover: #8C1331; $base-subtle: #EBB5C3;
{
"color": {
"base": {
"value": "#AF183E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F4",
"type": "color"
},
"100": {
"value": "#FBDAE2",
"type": "color"
},
"200": {
"value": "#F5B7C7",
"type": "color"
},
"300": {
"value": "#E9879F",
"type": "color"
},
"400": {
"value": "#D85A7A",
"type": "color"
},
"500": {
"value": "#BD3759",
"type": "color"
},
"600": {
"value": "#903249",
"type": "color"
},
"700": {
"value": "#662938",
"type": "color"
},
"800": {
"value": "#431E27",
"type": "color"
},
"900": {
"value": "#291419",
"type": "color"
}
}
}
}