What color is #AF384E?

#AF384E is a medium red. In RGB it is rgb(175, 56, 78), and in HSL hsl(349, 52%, 45%).

Is #AF384E accessible as text?

On white, #AF384E has a contrast ratio of 6.00:1 (passes WCAG AA for body text); on black it is 3.50:1 (fails). For text placed on #AF384E, use white for the best readability.

What is the closest Tailwind color to #AF384E?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #AF384E?

#AF384E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #37AE99. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AF384E below.

Is #AF384E good for buttons?

#AF384E works well for buttons and highlights, but use white text on #AF384E — black text only reaches 3.50:1, below the 4.5:1 needed for normal-size labels.

Is #AF384E the same as CSS brown?

No — #AF384E is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AF384E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AF384E

Not just a swatch — here's how #AF384E works with other colors. Named schemes with #AF384E in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AF384E Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AF384E Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AF384E Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AF384E Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AF384E Secondary #B18588 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AF384E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 48/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 59/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 42/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AF384E

For UI

For branding

For interior

For fashion

People also use #AF384E with

Byzantine Ginger Light Sea Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.0:1. Use

Subtle surface Use #EDD8DC for cards and hover fills. Tint 80

Avoid beside #AE4937 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AF384E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AF384E;
  --color-base-rgb: 175 56 78;
  --color-base-oklch: oklch(51.9% 0.154 13.5);
  --color-50: #FCF3F5;
  --color-100: #F6DFE3;
  --color-200: #EBC1C9;
  --color-300: #D996A2;
  --color-400: #C46E7E;
  --color-500: #A84D5D;
  --color-600: #81414C;
  --color-700: #5C323A;
  --color-800: #3D2429;
  --color-900: #26181A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF3F5',
    100: '#F6DFE3',
    200: '#EBC1C9',
    300: '#D996A2',
    400: '#C46E7E',
    500: '#A84D5D',
    600: '#81414C',
    700: '#5C323A',
    800: '#3D2429',
    900: '#26181A',
  },
}

$base: #AF384E;
$base-ink: #FFFFFF;
$base-50: #FCF3F5;
$base-100: #F6DFE3;
$base-200: #EBC1C9;
$base-300: #D996A2;
$base-400: #C46E7E;
$base-500: #A84D5D;
$base-600: #81414C;
$base-700: #5C323A;
$base-800: #3D2429;
$base-900: #26181A;
$base-hover: #8C2C3E;
$base-subtle: #E6C4CA;

{
    "color": {
        "base": {
            "value": "#AF384E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F5",
                "type": "color"
            },
            "100": {
                "value": "#F6DFE3",
                "type": "color"
            },
            "200": {
                "value": "#EBC1C9",
                "type": "color"
            },
            "300": {
                "value": "#D996A2",
                "type": "color"
            },
            "400": {
                "value": "#C46E7E",
                "type": "color"
            },
            "500": {
                "value": "#A84D5D",
                "type": "color"
            },
            "600": {
                "value": "#81414C",
                "type": "color"
            },
            "700": {
                "value": "#5C323A",
                "type": "color"
            },
            "800": {
                "value": "#3D2429",
                "type": "color"
            },
            "900": {
                "value": "#26181A",
                "type": "color"
            }
        }
    }
}

Palettes built on #AF384E

Color Lab

Pairs with #AF384E

UI roles & guardrails

In real applications

Scales

Every model

Export