#AF464E is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AF464E works with other colors. Named schemes with #AF464E in its natural role, and a note on why the supporting colors balance it.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #AF464E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AF464E at work across the surfaces designers actually ship.
:root {
--color-base: #AF464E;
--color-base-rgb: 175 70 78;
--color-base-oklch: oklch(53.7% 0.137 18.4);
--color-50: #FBF4F4;
--color-100: #F4E1E3;
--color-200: #E8C5C8;
--color-300: #D39CA0;
--color-400: #BD757B;
--color-500: #A0555B;
--color-600: #7C464B;
--color-700: #593639;
--color-800: #3B2628;
--color-900: #24191A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FBF4F4',
100: '#F4E1E3',
200: '#E8C5C8',
300: '#D39CA0',
400: '#BD757B',
500: '#A0555B',
600: '#7C464B',
700: '#593639',
800: '#3B2628',
900: '#24191A',
},
}
$base: #AF464E; $base-ink: #FFFFFF; $base-50: #FBF4F4; $base-100: #F4E1E3; $base-200: #E8C5C8; $base-300: #D39CA0; $base-400: #BD757B; $base-500: #A0555B; $base-600: #7C464B; $base-700: #593639; $base-800: #3B2628; $base-900: #24191A; $base-hover: #8C383F; $base-subtle: #E4CACC;
{
"color": {
"base": {
"value": "#AF464E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F4",
"type": "color"
},
"100": {
"value": "#F4E1E3",
"type": "color"
},
"200": {
"value": "#E8C5C8",
"type": "color"
},
"300": {
"value": "#D39CA0",
"type": "color"
},
"400": {
"value": "#BD757B",
"type": "color"
},
"500": {
"value": "#A0555B",
"type": "color"
},
"600": {
"value": "#7C464B",
"type": "color"
},
"700": {
"value": "#593639",
"type": "color"
},
"800": {
"value": "#3B2628",
"type": "color"
},
"900": {
"value": "#24191A",
"type": "color"
}
}
}
}