#AF476A is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AF476A works with other colors. Named schemes with #AF476A in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #AF476A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AF476A at work across the surfaces designers actually ship.
:root {
--color-base: #AF476A;
--color-base-rgb: 175 71 106;
--color-base-oklch: oklch(54.5% 0.140 1.9);
--color-50: #FBF4F6;
--color-100: #F4E2E8;
--color-200: #E7C5D1;
--color-300: #D39CAF;
--color-400: #BC768D;
--color-500: #9F556E;
--color-600: #7B4758;
--color-700: #583642;
--color-800: #3B262D;
--color-900: #24191D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FBF4F6',
100: '#F4E2E8',
200: '#E7C5D1',
300: '#D39CAF',
400: '#BC768D',
500: '#9F556E',
600: '#7B4758',
700: '#583642',
800: '#3B262D',
900: '#24191D',
},
}
$base: #AF476A; $base-ink: #FFFFFF; $base-50: #FBF4F6; $base-100: #F4E2E8; $base-200: #E7C5D1; $base-300: #D39CAF; $base-400: #BC768D; $base-500: #9F556E; $base-600: #7B4758; $base-700: #583642; $base-800: #3B262D; $base-900: #24191D; $base-hover: #8B3954; $base-subtle: #E4CBD3;
{
"color": {
"base": {
"value": "#AF476A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F6",
"type": "color"
},
"100": {
"value": "#F4E2E8",
"type": "color"
},
"200": {
"value": "#E7C5D1",
"type": "color"
},
"300": {
"value": "#D39CAF",
"type": "color"
},
"400": {
"value": "#BC768D",
"type": "color"
},
"500": {
"value": "#9F556E",
"type": "color"
},
"600": {
"value": "#7B4758",
"type": "color"
},
"700": {
"value": "#583642",
"type": "color"
},
"800": {
"value": "#3B262D",
"type": "color"
},
"900": {
"value": "#24191D",
"type": "color"
}
}
}
}