#AF73EF is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AF73EF works with other colors. Named schemes with #AF73EF in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AF73EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AF73EF at work across the surfaces designers actually ship.
:root {
--color-base: #AF73EF;
--color-base-rgb: 175 115 239;
--color-base-oklch: oklch(67.1% 0.183 304.3);
--color-50: #F7F1FE;
--color-100: #EADAFC;
--color-200: #D5B6F6;
--color-300: #B685EB;
--color-400: #9758DA;
--color-500: #7835C0;
--color-600: #5F3092;
--color-700: #462867;
--color-800: #301D43;
--color-900: #1E1429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F1FE',
100: '#EADAFC',
200: '#D5B6F6',
300: '#B685EB',
400: '#9758DA',
500: '#7835C0',
600: '#5F3092',
700: '#462867',
800: '#301D43',
900: '#1E1429',
},
}
$base: #AF73EF; $base-ink: #141310; $base-50: #F7F1FE; $base-100: #EADAFC; $base-200: #D5B6F6; $base-300: #B685EB; $base-400: #9758DA; $base-500: #7835C0; $base-600: #5F3092; $base-700: #462867; $base-800: #301D43; $base-900: #1E1429; $base-hover: #8A33E7; $base-subtle: #E7D9F6;
{
"color": {
"base": {
"value": "#AF73EF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FE",
"type": "color"
},
"100": {
"value": "#EADAFC",
"type": "color"
},
"200": {
"value": "#D5B6F6",
"type": "color"
},
"300": {
"value": "#B685EB",
"type": "color"
},
"400": {
"value": "#9758DA",
"type": "color"
},
"500": {
"value": "#7835C0",
"type": "color"
},
"600": {
"value": "#5F3092",
"type": "color"
},
"700": {
"value": "#462867",
"type": "color"
},
"800": {
"value": "#301D43",
"type": "color"
},
"900": {
"value": "#1E1429",
"type": "color"
}
}
}
}