#AF74E2 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AF74E2 works with other colors. Named schemes with #AF74E2 in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AF74E2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AF74E2 at work across the surfaces designers actually ship.
:root {
--color-base: #AF74E2;
--color-base-rgb: 175 116 226;
--color-base-oklch: oklch(66.5% 0.166 307.2);
--color-50: #F8F2FD;
--color-100: #ECDDF9;
--color-200: #D8BCF1;
--color-300: #BA8EE2;
--color-400: #9D63CF;
--color-500: #7E41B4;
--color-600: #643889;
--color-700: #492D62;
--color-800: #312140;
--color-900: #1F1627;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F2FD',
100: '#ECDDF9',
200: '#D8BCF1',
300: '#BA8EE2',
400: '#9D63CF',
500: '#7E41B4',
600: '#643889',
700: '#492D62',
800: '#312140',
900: '#1F1627',
},
}
$base: #AF74E2; $base-ink: #141310; $base-50: #F8F2FD; $base-100: #ECDDF9; $base-200: #D8BCF1; $base-300: #BA8EE2; $base-400: #9D63CF; $base-500: #7E41B4; $base-600: #643889; $base-700: #492D62; $base-800: #312140; $base-900: #1F1627; $base-hover: #8E3CD6; $base-subtle: #E7D9F2;
{
"color": {
"base": {
"value": "#AF74E2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#ECDDF9",
"type": "color"
},
"200": {
"value": "#D8BCF1",
"type": "color"
},
"300": {
"value": "#BA8EE2",
"type": "color"
},
"400": {
"value": "#9D63CF",
"type": "color"
},
"500": {
"value": "#7E41B4",
"type": "color"
},
"600": {
"value": "#643889",
"type": "color"
},
"700": {
"value": "#492D62",
"type": "color"
},
"800": {
"value": "#312140",
"type": "color"
},
"900": {
"value": "#1F1627",
"type": "color"
}
}
}
}