#AF77CD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AF77CD works with other colors. Named schemes with #AF77CD in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AF77CD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AF77CD at work across the surfaces designers actually ship.
:root {
--color-base: #AF77CD;
--color-base-rgb: 175 119 205;
--color-base-oklch: oklch(65.9% 0.137 313.0);
--color-50: #F9F3FB;
--color-100: #EEE1F5;
--color-200: #DCC4E9;
--color-300: #C19AD5;
--color-400: #A473BF;
--color-500: #8752A3;
--color-600: #69447E;
--color-700: #4D355A;
--color-800: #34253C;
--color-900: #201825;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F9F3FB',
100: '#EEE1F5',
200: '#DCC4E9',
300: '#C19AD5',
400: '#A473BF',
500: '#8752A3',
600: '#69447E',
700: '#4D355A',
800: '#34253C',
900: '#201825',
},
}
$base: #AF77CD; $base-ink: #141310; $base-50: #F9F3FB; $base-100: #EEE1F5; $base-200: #DCC4E9; $base-300: #C19AD5; $base-400: #A473BF; $base-500: #8752A3; $base-600: #69447E; $base-700: #4D355A; $base-800: #34253C; $base-900: #201825; $base-hover: #9449BC; $base-subtle: #E6DAED;
{
"color": {
"base": {
"value": "#AF77CD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F3FB",
"type": "color"
},
"100": {
"value": "#EEE1F5",
"type": "color"
},
"200": {
"value": "#DCC4E9",
"type": "color"
},
"300": {
"value": "#C19AD5",
"type": "color"
},
"400": {
"value": "#A473BF",
"type": "color"
},
"500": {
"value": "#8752A3",
"type": "color"
},
"600": {
"value": "#69447E",
"type": "color"
},
"700": {
"value": "#4D355A",
"type": "color"
},
"800": {
"value": "#34253C",
"type": "color"
},
"900": {
"value": "#201825",
"type": "color"
}
}
}
}