Amaranth is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how Amaranth works with other colors. Named schemes with Amaranth in its natural role, and a note on why the supporting colors balance it.
Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Amaranth anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Amaranth plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Amaranth sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.
How Amaranth actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is Amaranth at work across the surfaces designers actually ship.
:root {
--color-base: #E52B50;
--color-base-rgb: 229 43 80;
--color-base-oklch: oklch(60.2% 0.217 16.8);
--color-50: #FEF1F3;
--color-100: #FBDAE1;
--color-200: #F6B6C3;
--color-300: #EA8599;
--color-400: #DA5872;
--color-500: #BF3651;
--color-600: #913044;
--color-700: #672835;
--color-800: #431E25;
--color-900: #291418;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amaranth: {
50: '#FEF1F3',
100: '#FBDAE1',
200: '#F6B6C3',
300: '#EA8599',
400: '#DA5872',
500: '#BF3651',
600: '#913044',
700: '#672835',
800: '#431E25',
900: '#291418',
},
}
$base: #E52B50; $base-ink: #141310; $base-50: #FEF1F3; $base-100: #FBDAE1; $base-200: #F6B6C3; $base-300: #EA8599; $base-400: #DA5872; $base-500: #BF3651; $base-600: #913044; $base-700: #672835; $base-800: #431E25; $base-900: #291418; $base-hover: #C0183A; $base-subtle: #F0C6CE;
{
"color": {
"base": {
"value": "#E52B50",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F3",
"type": "color"
},
"100": {
"value": "#FBDAE1",
"type": "color"
},
"200": {
"value": "#F6B6C3",
"type": "color"
},
"300": {
"value": "#EA8599",
"type": "color"
},
"400": {
"value": "#DA5872",
"type": "color"
},
"500": {
"value": "#BF3651",
"type": "color"
},
"600": {
"value": "#913044",
"type": "color"
},
"700": {
"value": "#672835",
"type": "color"
},
"800": {
"value": "#431E25",
"type": "color"
},
"900": {
"value": "#291418",
"type": "color"
}
}
}
}