#B01D3F is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B01D3F works with other colors. Named schemes with #B01D3F in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B01D3F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B01D3F at work across the surfaces designers actually ship.
:root {
--color-base: #B01D3F;
--color-base-rgb: 176 29 63;
--color-base-oklch: oklch(49.4% 0.180 15.1);
--color-50: #FDF1F4;
--color-100: #FADBE2;
--color-200: #F3B9C7;
--color-300: #E6899F;
--color-400: #D55D79;
--color-500: #BA3B59;
--color-600: #8E3449;
--color-700: #642A38;
--color-800: #421F27;
--color-900: #281519;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF1F4',
100: '#FADBE2',
200: '#F3B9C7',
300: '#E6899F',
400: '#D55D79',
500: '#BA3B59',
600: '#8E3449',
700: '#642A38',
800: '#421F27',
900: '#281519',
},
}
$base: #B01D3F; $base-ink: #FFFFFF; $base-50: #FDF1F4; $base-100: #FADBE2; $base-200: #F3B9C7; $base-300: #E6899F; $base-400: #D55D79; $base-500: #BA3B59; $base-600: #8E3449; $base-700: #642A38; $base-800: #421F27; $base-900: #281519; $base-hover: #8C1732; $base-subtle: #EAB8C4;
{
"color": {
"base": {
"value": "#B01D3F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F4",
"type": "color"
},
"100": {
"value": "#FADBE2",
"type": "color"
},
"200": {
"value": "#F3B9C7",
"type": "color"
},
"300": {
"value": "#E6899F",
"type": "color"
},
"400": {
"value": "#D55D79",
"type": "color"
},
"500": {
"value": "#BA3B59",
"type": "color"
},
"600": {
"value": "#8E3449",
"type": "color"
},
"700": {
"value": "#642A38",
"type": "color"
},
"800": {
"value": "#421F27",
"type": "color"
},
"900": {
"value": "#281519",
"type": "color"
}
}
}
}