#B021F7 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #B021F7 works with other colors. Named schemes with #B021F7 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #B021F7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B021F7 at work across the surfaces designers actually ship.
:root {
--color-base: #B021F7;
--color-base-rgb: 176 33 247;
--color-base-oklch: oklch(59.2% 0.283 309.8);
--color-50: #FAF0FE;
--color-100: #F1D8FD;
--color-200: #E3B1FC;
--color-300: #CC7CF4;
--color-400: #B34CE6;
--color-500: #9629CC;
--color-600: #74279B;
--color-700: #54226D;
--color-800: #381A47;
--color-900: #23122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FAF0FE',
100: '#F1D8FD',
200: '#E3B1FC',
300: '#CC7CF4',
400: '#B34CE6',
500: '#9629CC',
600: '#74279B',
700: '#54226D',
800: '#381A47',
900: '#23122B',
},
}
$base: #B021F7; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F1D8FD; $base-200: #E3B1FC; $base-300: #CC7CF4; $base-400: #B34CE6; $base-500: #9629CC; $base-600: #74279B; $base-700: #54226D; $base-800: #381A47; $base-900: #23122B; $base-hover: #9308D9; $base-subtle: #E5C4F5;
{
"color": {
"base": {
"value": "#B021F7",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F1D8FD",
"type": "color"
},
"200": {
"value": "#E3B1FC",
"type": "color"
},
"300": {
"value": "#CC7CF4",
"type": "color"
},
"400": {
"value": "#B34CE6",
"type": "color"
},
"500": {
"value": "#9629CC",
"type": "color"
},
"600": {
"value": "#74279B",
"type": "color"
},
"700": {
"value": "#54226D",
"type": "color"
},
"800": {
"value": "#381A47",
"type": "color"
},
"900": {
"value": "#23122B",
"type": "color"
}
}
}
}