#B024E7 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #B024E7 works with other colors. Named schemes with #B024E7 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #B024E7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B024E7 at work across the surfaces designers actually ship.
:root {
--color-base: #B024E7;
--color-base-rgb: 176 36 231;
--color-base-oklch: oklch(58.2% 0.268 313.2);
--color-50: #FAF1FE;
--color-100: #F2D9FC;
--color-200: #E4B6F7;
--color-300: #CE84EB;
--color-400: #B657DB;
--color-500: #9934C1;
--color-600: #762F93;
--color-700: #552768;
--color-800: #391D44;
--color-900: #231429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FAF1FE',
100: '#F2D9FC',
200: '#E4B6F7',
300: '#CE84EB',
400: '#B657DB',
500: '#9934C1',
600: '#762F93',
700: '#552768',
800: '#391D44',
900: '#231429',
},
}
$base: #B024E7; $base-ink: #FFFFFF; $base-50: #FAF1FE; $base-100: #F2D9FC; $base-200: #E4B6F7; $base-300: #CE84EB; $base-400: #B657DB; $base-500: #9934C1; $base-600: #762F93; $base-700: #552768; $base-800: #391D44; $base-900: #231429; $base-hover: #8F15BF; $base-subtle: #E4C4F1;
{
"color": {
"base": {
"value": "#B024E7",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF1FE",
"type": "color"
},
"100": {
"value": "#F2D9FC",
"type": "color"
},
"200": {
"value": "#E4B6F7",
"type": "color"
},
"300": {
"value": "#CE84EB",
"type": "color"
},
"400": {
"value": "#B657DB",
"type": "color"
},
"500": {
"value": "#9934C1",
"type": "color"
},
"600": {
"value": "#762F93",
"type": "color"
},
"700": {
"value": "#552768",
"type": "color"
},
"800": {
"value": "#391D44",
"type": "color"
},
"900": {
"value": "#231429",
"type": "color"
}
}
}
}