Nearest named color: Firebrick
#B02727
#B02727
Nearest named
Firebrick
Family
Brown
Lightness
49.8%
Chroma
0.174
Hue angle
26.2°
Temperature
Warm
Contrast on white
6.63:1 · AA
Contrast on black
2.80:1 · Fail
Web-safe
#993333
CSS oklch()
50% 0.17 26

#B02727 is a mid-toned, warm orange. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #B02727

Not just a swatch — here's how #B02727 works with other colors. Named schemes with #B02727 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Firebrick as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Firebrick anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Firebrick plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Firebrick sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Firebrick is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Firebrick carrying the quiet middle.

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Color Lab

How #B02727 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 35/100
Low
Middle-weight — neither delicate nor heavy.
Depth 53/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 54/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 49/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 53/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 47/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 94/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 8/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B02727

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.6:1. Use
Subtle surface Use #EFD4D4 for cards and hover fills. Tint 80
Avoid beside #B05427 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B02727 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B02727;
  --color-base-rgb: 176 39 39;
  --color-base-oklch: oklch(49.8% 0.174 26.2);
  --color-50: #FDF2F2;
  --color-100: #F8DDDD;
  --color-200: #F0BCBC;
  --color-300: #E18E8E;
  --color-400: #CE6464;
  --color-500: #B34242;
  --color-600: #893939;
  --color-700: #612E2E;
  --color-800: #402121;
  --color-900: #271616;
  --color-on-base: #FFFFFF;
}