#B04063 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B04063 works with other colors. Named schemes with #B04063 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B04063 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B04063 at work across the surfaces designers actually ship.
:root {
--color-base: #B04063;
--color-base-rgb: 176 64 99;
--color-base-oklch: oklch(53.6% 0.149 4.3);
--color-50: #FBF3F6;
--color-100: #F5E0E7;
--color-200: #E9C3CF;
--color-300: #D699AC;
--color-400: #C0728B;
--color-500: #A4516B;
--color-600: #7E4456;
--color-700: #5A3440;
--color-800: #3C252C;
--color-900: #25181C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FBF3F6',
100: '#F5E0E7',
200: '#E9C3CF',
300: '#D699AC',
400: '#C0728B',
500: '#A4516B',
600: '#7E4456',
700: '#5A3440',
800: '#3C252C',
900: '#25181C',
},
}
$base: #B04063; $base-ink: #FFFFFF; $base-50: #FBF3F6; $base-100: #F5E0E7; $base-200: #E9C3CF; $base-300: #D699AC; $base-400: #C0728B; $base-500: #A4516B; $base-600: #7E4456; $base-700: #5A3440; $base-800: #3C252C; $base-900: #25181C; $base-hover: #8D334F; $base-subtle: #E5C8D1;
{
"color": {
"base": {
"value": "#B04063",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF3F6",
"type": "color"
},
"100": {
"value": "#F5E0E7",
"type": "color"
},
"200": {
"value": "#E9C3CF",
"type": "color"
},
"300": {
"value": "#D699AC",
"type": "color"
},
"400": {
"value": "#C0728B",
"type": "color"
},
"500": {
"value": "#A4516B",
"type": "color"
},
"600": {
"value": "#7E4456",
"type": "color"
},
"700": {
"value": "#5A3440",
"type": "color"
},
"800": {
"value": "#3C252C",
"type": "color"
},
"900": {
"value": "#25181C",
"type": "color"
}
}
}
}