What color is #B0409B?

#B0409B is a medium purple. In RGB it is rgb(176, 64, 155), and in HSL hsl(311, 47%, 47%).

Is #B0409B accessible as text?

On white, #B0409B has a contrast ratio of 5.18:1 (passes WCAG AA for body text); on black it is 4.05:1 (fails). For text placed on #B0409B, use white for the best readability.

What is the closest Tailwind color to #B0409B?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #B0409B?

#B0409B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #40B054. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #B0409B below.

Is #B0409B good for buttons?

#B0409B works well for buttons and highlights, but use white text on #B0409B — black text only reaches 4.05:1, below the 4.5:1 needed for normal-size labels.

Is #B0409B the same as CSS mediumvioletred?

No — #B0409B is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#B0409B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #B0409B

Not just a swatch — here's how #B0409B works with other colors. Named schemes with #B0409B in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #B0409B Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #B0409B Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #B0409B Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #B0409B Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Fandango as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #B0409B Secondary #B78FAD Support #9C9087 Ink #18140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #B0409B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 93/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B0409B

For UI

For branding

For interior

For fashion

People also use #B0409B with

Amethyst Viva Magenta Medium Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.2:1. Use

Subtle surface Use #EDDBEA for cards and hover fills. Tint 80

Avoid beside #B04076 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B0409B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #B0409B;
  --color-base-rgb: 176 64 155;
  --color-base-oklch: oklch(55.8% 0.179 335.9);
  --color-50: #FBF3FA;
  --color-100: #F5E0F1;
  --color-200: #E9C3E2;
  --color-300: #D699CB;
  --color-400: #C072B2;
  --color-500: #A45195;
  --color-600: #7E4473;
  --color-700: #5A3453;
  --color-800: #3C2538;
  --color-900: #251823;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FBF3FA',
    100: '#F5E0F1',
    200: '#E9C3E2',
    300: '#D699CB',
    400: '#C072B2',
    500: '#A45195',
    600: '#7E4473',
    700: '#5A3453',
    800: '#3C2538',
    900: '#251823',
  },
}

$base: #B0409B;
$base-ink: #FFFFFF;
$base-50: #FBF3FA;
$base-100: #F5E0F1;
$base-200: #E9C3E2;
$base-300: #D699CB;
$base-400: #C072B2;
$base-500: #A45195;
$base-600: #7E4473;
$base-700: #5A3453;
$base-800: #3C2538;
$base-900: #251823;
$base-hover: #8D337C;
$base-subtle: #E5C8E0;

{
    "color": {
        "base": {
            "value": "#B0409B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3FA",
                "type": "color"
            },
            "100": {
                "value": "#F5E0F1",
                "type": "color"
            },
            "200": {
                "value": "#E9C3E2",
                "type": "color"
            },
            "300": {
                "value": "#D699CB",
                "type": "color"
            },
            "400": {
                "value": "#C072B2",
                "type": "color"
            },
            "500": {
                "value": "#A45195",
                "type": "color"
            },
            "600": {
                "value": "#7E4473",
                "type": "color"
            },
            "700": {
                "value": "#5A3453",
                "type": "color"
            },
            "800": {
                "value": "#3C2538",
                "type": "color"
            },
            "900": {
                "value": "#251823",
                "type": "color"
            }
        }
    }
}

Palettes built on #B0409B

Color Lab

Pairs with #B0409B

UI roles & guardrails

In real applications

Scales

Every model

Export