What color is #B072BD?

#B072BD is a medium purple. In RGB it is rgb(176, 114, 189), and in HSL hsl(290, 36%, 59%).

Is #B072BD accessible as text?

On white, #B072BD has a contrast ratio of 3.51:1 (fails WCAG AA for body text); on black it is 5.99:1 (passes). For text placed on #B072BD, use black for the best readability.

What is the closest Tailwind color to #B072BD?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #B072BD?

#B072BD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #7DBC71. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #B072BD below.

Is #B072BD good for buttons?

#B072BD works well for buttons and highlights, but use black text on #B072BD — white text only reaches 3.51:1, below the 4.5:1 needed for normal-size labels.

Is #B072BD the same as CSS mediumpurple?

No — #B072BD is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#B072BD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #B072BD

Not just a swatch — here's how #B072BD works with other colors. Named schemes with #B072BD in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #B072BD Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #B072BD Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #B072BD Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #B072BD Secondary #C6B0CB Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #B072BD Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #D49AE0

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #B072BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 50/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B072BD

For UI

For branding

For interior

For fashion

People also use #B072BD with

Cool Gray Rose Gold Mantis Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.3:1. Use

Subtle surface Use #EEE5F0 for cards and hover fills. Tint 80

Avoid beside #BC71B0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B072BD at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #B072BD;
  --color-base-rgb: 176 114 189;
  --color-base-oklch: oklch(64.4% 0.128 320.5);
  --color-50: #F9F4FA;
  --color-100: #F0E3F2;
  --color-200: #E0C8E5;
  --color-300: #C7A0CF;
  --color-400: #AD7BB7;
  --color-500: #905B9A;
  --color-600: #704A77;
  --color-700: #513956;
  --color-800: #362839;
  --color-900: #221A23;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F9F4FA',
    100: '#F0E3F2',
    200: '#E0C8E5',
    300: '#C7A0CF',
    400: '#AD7BB7',
    500: '#905B9A',
    600: '#704A77',
    700: '#513956',
    800: '#362839',
    900: '#221A23',
  },
}

$base: #B072BD;
$base-ink: #141310;
$base-50: #F9F4FA;
$base-100: #F0E3F2;
$base-200: #E0C8E5;
$base-300: #C7A0CF;
$base-400: #AD7BB7;
$base-500: #905B9A;
$base-600: #704A77;
$base-700: #513956;
$base-800: #362839;
$base-900: #221A23;
$base-hover: #954DA4;
$base-subtle: #E5D7E8;

{
    "color": {
        "base": {
            "value": "#B072BD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F4FA",
                "type": "color"
            },
            "100": {
                "value": "#F0E3F2",
                "type": "color"
            },
            "200": {
                "value": "#E0C8E5",
                "type": "color"
            },
            "300": {
                "value": "#C7A0CF",
                "type": "color"
            },
            "400": {
                "value": "#AD7BB7",
                "type": "color"
            },
            "500": {
                "value": "#905B9A",
                "type": "color"
            },
            "600": {
                "value": "#704A77",
                "type": "color"
            },
            "700": {
                "value": "#513956",
                "type": "color"
            },
            "800": {
                "value": "#362839",
                "type": "color"
            },
            "900": {
                "value": "#221A23",
                "type": "color"
            }
        }
    }
}

Palettes built on #B072BD

Color Lab

Pairs with #B072BD

UI roles & guardrails

In real applications

Scales

Every model

Export