#B10B4E is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B10B4E works with other colors. Named schemes with #B10B4E in its natural role, and a note on why the supporting colors balance it.
Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #B10B4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B10B4E at work across the surfaces designers actually ship.
:root {
--color-base: #B10B4E;
--color-base-rgb: 177 11 78;
--color-base-oklch: oklch(49.1% 0.192 6.9);
--color-50: #FEF0F6;
--color-100: #FDD8E7;
--color-200: #FAB2CF;
--color-300: #F07FAC;
--color-400: #E2508A;
--color-500: #C82D6B;
--color-600: #982A56;
--color-700: #6B2440;
--color-800: #461B2C;
--color-900: #2B131C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F6',
100: '#FDD8E7',
200: '#FAB2CF',
300: '#F07FAC',
400: '#E2508A',
500: '#C82D6B',
600: '#982A56',
700: '#6B2440',
800: '#461B2C',
900: '#2B131C',
},
}
$base: #B10B4E; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E7; $base-200: #FAB2CF; $base-300: #F07FAC; $base-400: #E2508A; $base-500: #C82D6B; $base-600: #982A56; $base-700: #6B2440; $base-800: #461B2C; $base-900: #2B131C; $base-hover: #8E093E; $base-subtle: #EFAFC8;
{
"color": {
"base": {
"value": "#B10B4E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E7",
"type": "color"
},
"200": {
"value": "#FAB2CF",
"type": "color"
},
"300": {
"value": "#F07FAC",
"type": "color"
},
"400": {
"value": "#E2508A",
"type": "color"
},
"500": {
"value": "#C82D6B",
"type": "color"
},
"600": {
"value": "#982A56",
"type": "color"
},
"700": {
"value": "#6B2440",
"type": "color"
},
"800": {
"value": "#461B2C",
"type": "color"
},
"900": {
"value": "#2B131C",
"type": "color"
}
}
}
}