Nearest named color: Electric Purple
#B120FA
#B120FA
Nearest named
Electric Purple
Family
Purple
Lightness
59.5%
Chroma
0.286
Hue angle
309.5°
Temperature
Neutral-leaning
Contrast on white
4.71:1 · AA
Contrast on black
3.94:1 · AA Large
Web-safe
#9933FF
CSS oklch()
60% 0.29 309

#B120FA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #B120FA

Not just a swatch — here's how #B120FA works with other colors. Named schemes with #B120FA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Minimal Editorial Surface · 5 colors

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #B120FA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 46/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 0/100
Very low
Clean and current — no dusty, aged cast.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 39/100
Low
Workable accent with care around contrast.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 66/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #B120FA

For UI
For branding
For interior
For fashion
People also use #B120FA with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.7:1. Use
Subtle surface Use #EDD8F8 for cards and hover fills. Tint 80
Avoid beside #FA1EFA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B120FA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B120FA;
  --color-base-rgb: 177 32 250;
  --color-base-oklch: oklch(59.5% 0.286 309.5);
  --color-50: #FAF0FE;
  --color-100: #F1D8FD;
  --color-200: #E3B1FC;
  --color-300: #CC7AF6;
  --color-400: #B34AE8;
  --color-500: #9726CF;
  --color-600: #75259D;
  --color-700: #54216E;
  --color-800: #381948;
  --color-900: #23122C;
  --color-on-base: #FFFFFF;
}