#B13F4E is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B13F4E works with other colors. Named schemes with #B13F4E in its natural role, and a note on why the supporting colors balance it.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B13F4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B13F4E at work across the surfaces designers actually ship.
:root {
--color-base: #B13F4E;
--color-base-rgb: 177 63 78;
--color-base-oklch: oklch(53.1% 0.148 16.0);
--color-50: #FBF3F4;
--color-100: #F5E0E3;
--color-200: #EAC3C8;
--color-300: #D799A1;
--color-400: #C1717C;
--color-500: #A5505B;
--color-600: #7F434B;
--color-700: #5B3439;
--color-800: #3C2528;
--color-900: #25181A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FBF3F4',
100: '#F5E0E3',
200: '#EAC3C8',
300: '#D799A1',
400: '#C1717C',
500: '#A5505B',
600: '#7F434B',
700: '#5B3439',
800: '#3C2528',
900: '#25181A',
},
}
$base: #B13F4E; $base-ink: #FFFFFF; $base-50: #FBF3F4; $base-100: #F5E0E3; $base-200: #EAC3C8; $base-300: #D799A1; $base-400: #C1717C; $base-500: #A5505B; $base-600: #7F434B; $base-700: #5B3439; $base-800: #3C2528; $base-900: #25181A; $base-hover: #8E323E; $base-subtle: #E5C8CC;
{
"color": {
"base": {
"value": "#B13F4E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF3F4",
"type": "color"
},
"100": {
"value": "#F5E0E3",
"type": "color"
},
"200": {
"value": "#EAC3C8",
"type": "color"
},
"300": {
"value": "#D799A1",
"type": "color"
},
"400": {
"value": "#C1717C",
"type": "color"
},
"500": {
"value": "#A5505B",
"type": "color"
},
"600": {
"value": "#7F434B",
"type": "color"
},
"700": {
"value": "#5B3439",
"type": "color"
},
"800": {
"value": "#3C2528",
"type": "color"
},
"900": {
"value": "#25181A",
"type": "color"
}
}
}
}