#B1444D is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B1444D works with other colors. Named schemes with #B1444D in its natural role, and a note on why the supporting colors balance it.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B1444D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B1444D at work across the surfaces designers actually ship.
:root {
--color-base: #B1444D;
--color-base-rgb: 177 68 77;
--color-base-oklch: oklch(53.7% 0.142 18.4);
--color-50: #FBF4F4;
--color-100: #F4E1E3;
--color-200: #E8C4C7;
--color-300: #D49BA0;
--color-400: #BD757B;
--color-500: #A1545A;
--color-600: #7C464A;
--color-700: #593639;
--color-800: #3B2628;
--color-900: #25191A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FBF4F4',
100: '#F4E1E3',
200: '#E8C4C7',
300: '#D49BA0',
400: '#BD757B',
500: '#A1545A',
600: '#7C464A',
700: '#593639',
800: '#3B2628',
900: '#25191A',
},
}
$base: #B1444D; $base-ink: #FFFFFF; $base-50: #FBF4F4; $base-100: #F4E1E3; $base-200: #E8C4C7; $base-300: #D49BA0; $base-400: #BD757B; $base-500: #A1545A; $base-600: #7C464A; $base-700: #593639; $base-800: #3B2628; $base-900: #25191A; $base-hover: #8D373E; $base-subtle: #E5CACC;
{
"color": {
"base": {
"value": "#B1444D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F4",
"type": "color"
},
"100": {
"value": "#F4E1E3",
"type": "color"
},
"200": {
"value": "#E8C4C7",
"type": "color"
},
"300": {
"value": "#D49BA0",
"type": "color"
},
"400": {
"value": "#BD757B",
"type": "color"
},
"500": {
"value": "#A1545A",
"type": "color"
},
"600": {
"value": "#7C464A",
"type": "color"
},
"700": {
"value": "#593639",
"type": "color"
},
"800": {
"value": "#3B2628",
"type": "color"
},
"900": {
"value": "#25191A",
"type": "color"
}
}
}
}