#B174BE is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B174BE works with other colors. Named schemes with #B174BE in its natural role, and a note on why the supporting colors balance it.
Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.
How #B174BE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B174BE at work across the surfaces designers actually ship.
:root {
--color-base: #B174BE;
--color-base-rgb: 177 116 190;
--color-base-oklch: oklch(64.9% 0.126 320.4);
--color-50: #F9F4FA;
--color-100: #F0E3F2;
--color-200: #DFC8E5;
--color-300: #C6A0CF;
--color-400: #AC7BB7;
--color-500: #8E5B9A;
--color-600: #6F4A77;
--color-700: #513956;
--color-800: #362839;
--color-900: #221A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#F9F4FA',
100: '#F0E3F2',
200: '#DFC8E5',
300: '#C6A0CF',
400: '#AC7BB7',
500: '#8E5B9A',
600: '#6F4A77',
700: '#513956',
800: '#362839',
900: '#221A23',
},
}
$base: #B174BE; $base-ink: #141310; $base-50: #F9F4FA; $base-100: #F0E3F2; $base-200: #DFC8E5; $base-300: #C6A0CF; $base-400: #AC7BB7; $base-500: #8E5B9A; $base-600: #6F4A77; $base-700: #513956; $base-800: #362839; $base-900: #221A23; $base-hover: #964EA6; $base-subtle: #E6D8E9;
{
"color": {
"base": {
"value": "#B174BE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FA",
"type": "color"
},
"100": {
"value": "#F0E3F2",
"type": "color"
},
"200": {
"value": "#DFC8E5",
"type": "color"
},
"300": {
"value": "#C6A0CF",
"type": "color"
},
"400": {
"value": "#AC7BB7",
"type": "color"
},
"500": {
"value": "#8E5B9A",
"type": "color"
},
"600": {
"value": "#6F4A77",
"type": "color"
},
"700": {
"value": "#513956",
"type": "color"
},
"800": {
"value": "#362839",
"type": "color"
},
"900": {
"value": "#221A23",
"type": "color"
}
}
}
}