#B17AED is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B17AED works with other colors. Named schemes with #B17AED in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #B17AED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B17AED at work across the surfaces designers actually ship.
:root {
--color-base: #B17AED;
--color-base-rgb: 177 122 237;
--color-base-oklch: oklch(68.3% 0.171 304.3);
--color-50: #F7F1FE;
--color-100: #EADAFB;
--color-200: #D5B7F5;
--color-300: #B687E9;
--color-400: #975AD8;
--color-500: #7837BD;
--color-600: #5F3290;
--color-700: #462966;
--color-800: #301E43;
--color-900: #1E1429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F1FE',
100: '#EADAFB',
200: '#D5B7F5',
300: '#B687E9',
400: '#975AD8',
500: '#7837BD',
600: '#5F3290',
700: '#462966',
800: '#301E43',
900: '#1E1429',
},
}
$base: #B17AED; $base-ink: #141310; $base-50: #F7F1FE; $base-100: #EADAFB; $base-200: #D5B7F5; $base-300: #B687E9; $base-400: #975AD8; $base-500: #7837BD; $base-600: #5F3290; $base-700: #462966; $base-800: #301E43; $base-900: #1E1429; $base-hover: #8C3AE4; $base-subtle: #E8DBF5;
{
"color": {
"base": {
"value": "#B17AED",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FE",
"type": "color"
},
"100": {
"value": "#EADAFB",
"type": "color"
},
"200": {
"value": "#D5B7F5",
"type": "color"
},
"300": {
"value": "#B687E9",
"type": "color"
},
"400": {
"value": "#975AD8",
"type": "color"
},
"500": {
"value": "#7837BD",
"type": "color"
},
"600": {
"value": "#5F3290",
"type": "color"
},
"700": {
"value": "#462966",
"type": "color"
},
"800": {
"value": "#301E43",
"type": "color"
},
"900": {
"value": "#1E1429",
"type": "color"
}
}
}
}