Nearest named color: Medium Orchid
#B249D4
#B249D4
Nearest named
Medium Orchid
Family
Purple
Lightness
60.2%
Chroma
0.216
Hue angle
316.8°
Temperature
Neutral-leaning
Contrast on white
4.38:1 · AA Large
Contrast on black
4.24:1 · AA Large
Web-safe
#9933CC
CSS oklch()
60% 0.22 317

#B249D4 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #B249D4

Not just a swatch — here's how #B249D4 works with other colors. Named schemes with #B249D4 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.

Minimal Editorial Surface · 5 colors

Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Medium Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

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Color Lab

How #B249D4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 36/100
Low
Middle-weight — neither delicate nor heavy.
Depth 43/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 23/100
Low
Clean and current — no dusty, aged cast.
Luxury 42/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 84/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 72/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 75/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B249D4

For UI
For branding
For interior
For fashion
People also use #B249D4 with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.4:1. Use
Subtle surface Use #EEDFF3 for cards and hover fills. Tint 80
Avoid beside #D449C9 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B249D4 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B249D4;
  --color-base-rgb: 178 73 212;
  --color-base-oklch: oklch(60.2% 0.216 316.8);
  --color-50: #FAF2FD;
  --color-100: #F1DDF8;
  --color-200: #E3BDEF;
  --color-300: #CC90E0;
  --color-400: #B366CC;
  --color-500: #9644B1;
  --color-600: #743A87;
  --color-700: #542E60;
  --color-800: #38223F;
  --color-900: #231627;
  --color-on-base: #141310;
}