#B264BD is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B264BD works with other colors. Named schemes with #B264BD in its natural role, and a note on why the supporting colors balance it.
Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.
How #B264BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B264BD at work across the surfaces designers actually ship.
:root {
--color-base: #B264BD;
--color-base-rgb: 178 100 189;
--color-base-oklch: oklch(62.5% 0.153 322.5);
--color-50: #FAF4FB;
--color-100: #F1E2F3;
--color-200: #E3C6E6;
--color-300: #CB9ED1;
--color-400: #B278BA;
--color-500: #95579E;
--color-600: #74487A;
--color-700: #543758;
--color-800: #38273A;
--color-900: #231924;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#FAF4FB',
100: '#F1E2F3',
200: '#E3C6E6',
300: '#CB9ED1',
400: '#B278BA',
500: '#95579E',
600: '#74487A',
700: '#543758',
800: '#38273A',
900: '#231924',
},
}
$base: #B264BD; $base-ink: #141310; $base-50: #FAF4FB; $base-100: #F1E2F3; $base-200: #E3C6E6; $base-300: #CB9ED1; $base-400: #B278BA; $base-500: #95579E; $base-600: #74487A; $base-700: #543758; $base-800: #38273A; $base-900: #231924; $base-hover: #9846A3; $base-subtle: #E6D4E8;
{
"color": {
"base": {
"value": "#B264BD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4FB",
"type": "color"
},
"100": {
"value": "#F1E2F3",
"type": "color"
},
"200": {
"value": "#E3C6E6",
"type": "color"
},
"300": {
"value": "#CB9ED1",
"type": "color"
},
"400": {
"value": "#B278BA",
"type": "color"
},
"500": {
"value": "#95579E",
"type": "color"
},
"600": {
"value": "#74487A",
"type": "color"
},
"700": {
"value": "#543758",
"type": "color"
},
"800": {
"value": "#38273A",
"type": "color"
},
"900": {
"value": "#231924",
"type": "color"
}
}
}
}