#B277E2 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B277E2 works with other colors. Named schemes with #B277E2 in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #B277E2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B277E2 at work across the surfaces designers actually ship.
:root {
--color-base: #B277E2;
--color-base-rgb: 178 119 226;
--color-base-oklch: oklch(67.3% 0.163 308.1);
--color-50: #F8F2FD;
--color-100: #ECDDF9;
--color-200: #D9BCF1;
--color-300: #BC8EE2;
--color-400: #9E63CF;
--color-500: #8041B4;
--color-600: #653889;
--color-700: #4A2D62;
--color-800: #322140;
--color-900: #1F1627;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F2FD',
100: '#ECDDF9',
200: '#D9BCF1',
300: '#BC8EE2',
400: '#9E63CF',
500: '#8041B4',
600: '#653889',
700: '#4A2D62',
800: '#322140',
900: '#1F1627',
},
}
$base: #B277E2; $base-ink: #141310; $base-50: #F8F2FD; $base-100: #ECDDF9; $base-200: #D9BCF1; $base-300: #BC8EE2; $base-400: #9E63CF; $base-500: #8041B4; $base-600: #653889; $base-700: #4A2D62; $base-800: #322140; $base-900: #1F1627; $base-hover: #923FD6; $base-subtle: #E8DAF3;
{
"color": {
"base": {
"value": "#B277E2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#ECDDF9",
"type": "color"
},
"200": {
"value": "#D9BCF1",
"type": "color"
},
"300": {
"value": "#BC8EE2",
"type": "color"
},
"400": {
"value": "#9E63CF",
"type": "color"
},
"500": {
"value": "#8041B4",
"type": "color"
},
"600": {
"value": "#653889",
"type": "color"
},
"700": {
"value": "#4A2D62",
"type": "color"
},
"800": {
"value": "#322140",
"type": "color"
},
"900": {
"value": "#1F1627",
"type": "color"
}
}
}
}