#B294C3 is a soft, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #B294C3 works with other colors. Named schemes with #B294C3 in its natural role, and a note on why the supporting colors balance it.
Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Lilac keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.
Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #B294C3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B294C3 at work across the surfaces designers actually ship.
:root {
--color-base: #B294C3;
--color-base-rgb: 178 148 195;
--color-base-oklch: oklch(71.0% 0.075 313.2);
--color-50: #F8F5FA;
--color-100: #ECE5F1;
--color-200: #D9CBE2;
--color-300: #BCA6CA;
--color-400: #9F82B0;
--color-500: #816293;
--color-600: #664F72;
--color-700: #4A3C53;
--color-800: #322A37;
--color-900: #201B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
lilac: {
50: '#F8F5FA',
100: '#ECE5F1',
200: '#D9CBE2',
300: '#BCA6CA',
400: '#9F82B0',
500: '#816293',
600: '#664F72',
700: '#4A3C53',
800: '#322A37',
900: '#201B22',
},
}
$base: #B294C3; $base-ink: #141310; $base-50: #F8F5FA; $base-100: #ECE5F1; $base-200: #D9CBE2; $base-300: #BCA6CA; $base-400: #9F82B0; $base-500: #816293; $base-600: #664F72; $base-700: #4A3C53; $base-800: #322A37; $base-900: #201B22; $base-hover: #9268AA; $base-subtle: #E7E0EB;
{
"color": {
"base": {
"value": "#B294C3",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#ECE5F1",
"type": "color"
},
"200": {
"value": "#D9CBE2",
"type": "color"
},
"300": {
"value": "#BCA6CA",
"type": "color"
},
"400": {
"value": "#9F82B0",
"type": "color"
},
"500": {
"value": "#816293",
"type": "color"
},
"600": {
"value": "#664F72",
"type": "color"
},
"700": {
"value": "#4A3C53",
"type": "color"
},
"800": {
"value": "#322A37",
"type": "color"
},
"900": {
"value": "#201B22",
"type": "color"
}
}
}
}