#B368BA is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B368BA works with other colors. Named schemes with #B368BA in its natural role, and a note on why the supporting colors balance it.
Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.
How #B368BA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B368BA at work across the surfaces designers actually ship.
:root {
--color-base: #B368BA;
--color-base-rgb: 179 104 186;
--color-base-oklch: oklch(63.0% 0.144 324.0);
--color-50: #FAF4FA;
--color-100: #F1E3F3;
--color-200: #E3C7E5;
--color-300: #CBA0CF;
--color-400: #B37AB8;
--color-500: #965A9B;
--color-600: #744A78;
--color-700: #543856;
--color-800: #382839;
--color-900: #231A24;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#FAF4FA',
100: '#F1E3F3',
200: '#E3C7E5',
300: '#CBA0CF',
400: '#B37AB8',
500: '#965A9B',
600: '#744A78',
700: '#543856',
800: '#382839',
900: '#231A24',
},
}
$base: #B368BA; $base-ink: #141310; $base-50: #FAF4FA; $base-100: #F1E3F3; $base-200: #E3C7E5; $base-300: #CBA0CF; $base-400: #B37AB8; $base-500: #965A9B; $base-600: #744A78; $base-700: #543856; $base-800: #382839; $base-900: #231A24; $base-hover: #98499F; $base-subtle: #E6D5E7;
{
"color": {
"base": {
"value": "#B368BA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4FA",
"type": "color"
},
"100": {
"value": "#F1E3F3",
"type": "color"
},
"200": {
"value": "#E3C7E5",
"type": "color"
},
"300": {
"value": "#CBA0CF",
"type": "color"
},
"400": {
"value": "#B37AB8",
"type": "color"
},
"500": {
"value": "#965A9B",
"type": "color"
},
"600": {
"value": "#744A78",
"type": "color"
},
"700": {
"value": "#543856",
"type": "color"
},
"800": {
"value": "#382839",
"type": "color"
},
"900": {
"value": "#231A24",
"type": "color"
}
}
}
}