Nearest named color: Amethyst
#B368BE
#B368BE
Nearest named
Amethyst
Family
Purple
Lightness
63.2%
Chroma
0.148
Hue angle
322.3°
Temperature
Neutral-leaning
Contrast on white
3.72:1 · AA Large
Contrast on black
4.99:1 · AA
Web-safe
#CC66CC
CSS oklch()
63% 0.15 322

#B368BE is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #B368BE

Not just a swatch — here's how #B368BE works with other colors. Named schemes with #B368BE in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #B368BE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 46/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 38/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 48/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 43/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 57/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 83/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 20/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 83/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B368BE

For UI
For branding
For interior
For fashion
People also use #B368BE with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.0:1. Use
Subtle surface Use #EEE3F0 for cards and hover fills. Tint 80
Avoid beside #BF69AE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B368BE at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B368BE;
  --color-base-rgb: 179 104 190;
  --color-base-oklch: oklch(63.2% 0.148 322.3);
  --color-50: #FAF4FB;
  --color-100: #F1E2F3;
  --color-200: #E2C6E6;
  --color-300: #CB9ED1;
  --color-400: #B178BA;
  --color-500: #94579E;
  --color-600: #73487A;
  --color-700: #533758;
  --color-800: #38273A;
  --color-900: #231924;
  --color-on-base: #141310;
}