#B374EE is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B374EE works with other colors. Named schemes with #B374EE in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #B374EE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B374EE at work across the surfaces designers actually ship.
:root {
--color-base: #B374EE;
--color-base-rgb: 179 116 238;
--color-base-oklch: oklch(67.6% 0.182 306.0);
--color-50: #F8F1FE;
--color-100: #EBDAFB;
--color-200: #D7B6F6;
--color-300: #B985EA;
--color-400: #9B58DA;
--color-500: #7D36BF;
--color-600: #633091;
--color-700: #482867;
--color-800: #311E43;
--color-900: #1F1429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F1FE',
100: '#EBDAFB',
200: '#D7B6F6',
300: '#B985EA',
400: '#9B58DA',
500: '#7D36BF',
600: '#633091',
700: '#482867',
800: '#311E43',
900: '#1F1429',
},
}
$base: #B374EE; $base-ink: #141310; $base-50: #F8F1FE; $base-100: #EBDAFB; $base-200: #D7B6F6; $base-300: #B985EA; $base-400: #9B58DA; $base-500: #7D36BF; $base-600: #633091; $base-700: #482867; $base-800: #311E43; $base-900: #1F1429; $base-hover: #9034E6; $base-subtle: #E8D9F5;
{
"color": {
"base": {
"value": "#B374EE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#EBDAFB",
"type": "color"
},
"200": {
"value": "#D7B6F6",
"type": "color"
},
"300": {
"value": "#B985EA",
"type": "color"
},
"400": {
"value": "#9B58DA",
"type": "color"
},
"500": {
"value": "#7D36BF",
"type": "color"
},
"600": {
"value": "#633091",
"type": "color"
},
"700": {
"value": "#482867",
"type": "color"
},
"800": {
"value": "#311E43",
"type": "color"
},
"900": {
"value": "#1F1429",
"type": "color"
}
}
}
}