#B40FFA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #B40FFA works with other colors. Named schemes with #B40FFA in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #B40FFA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B40FFA at work across the surfaces designers actually ship.
:root {
--color-base: #B40FFA;
--color-base-rgb: 180 15 250;
--color-base-oklch: oklch(59.3% 0.294 310.7);
--color-50: #FAF0FE;
--color-100: #F2D8FD;
--color-200: #E5B1FC;
--color-300: #D07AF6;
--color-400: #B94AE8;
--color-500: #9C26CF;
--color-600: #79259D;
--color-700: #57216E;
--color-800: #3A1948;
--color-900: #24122C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FAF0FE',
100: '#F2D8FD',
200: '#E5B1FC',
300: '#D07AF6',
400: '#B94AE8',
500: '#9C26CF',
600: '#79259D',
700: '#57216E',
800: '#3A1948',
900: '#24122C',
},
}
$base: #B40FFA; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F2D8FD; $base-200: #E5B1FC; $base-300: #D07AF6; $base-400: #B94AE8; $base-500: #9C26CF; $base-600: #79259D; $base-700: #57216E; $base-800: #3A1948; $base-900: #24122C; $base-hover: #9304D0; $base-subtle: #E5BFF5;
{
"color": {
"base": {
"value": "#B40FFA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F2D8FD",
"type": "color"
},
"200": {
"value": "#E5B1FC",
"type": "color"
},
"300": {
"value": "#D07AF6",
"type": "color"
},
"400": {
"value": "#B94AE8",
"type": "color"
},
"500": {
"value": "#9C26CF",
"type": "color"
},
"600": {
"value": "#79259D",
"type": "color"
},
"700": {
"value": "#57216E",
"type": "color"
},
"800": {
"value": "#3A1948",
"type": "color"
},
"900": {
"value": "#24122C",
"type": "color"
}
}
}
}