Nearest named color: Electric Purple
#B421DD
#B421DD
Nearest named
Electric Purple
Family
Purple
Lightness
57.8%
Chroma
0.264
Hue angle
316.9°
Temperature
Neutral-leaning
Contrast on white
5.00:1 · AA
Contrast on black
3.72:1 · AA Large
Web-safe
#CC33CC
CSS oklch()
58% 0.26 317

#B421DD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #B421DD

Not just a swatch — here's how #B421DD works with other colors. Named schemes with #B421DD in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Minimal Editorial Surface · 5 colors

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Electric Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

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Color Lab

How #B421DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 47/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 4/100
Very low
Clean and current — no dusty, aged cast.
Luxury 41/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 52/100
Moderate
Workable accent with care around contrast.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 70/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #B421DD

For UI
For branding
For interior
For fashion
People also use #B421DD with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.0:1. Use
Subtle surface Use #EDD8F3 for cards and hover fills. Tint 80
Avoid beside #DE21C8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B421DD at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B421DD;
  --color-base-rgb: 180 33 221;
  --color-base-oklch: oklch(57.8% 0.264 316.9);
  --color-50: #FBF1FE;
  --color-100: #F4DBFB;
  --color-200: #E7B8F4;
  --color-300: #D388E7;
  --color-400: #BC5CD6;
  --color-500: #9F39BC;
  --color-600: #7B338F;
  --color-700: #582A65;
  --color-800: #3B1F42;
  --color-900: #241529;
  --color-on-base: #FFFFFF;
}