Nearest named color: Electric Purple
#B433FF
#B433FF
Nearest named
Electric Purple
Family
Purple
Lightness
61.4%
Chroma
0.278
Hue angle
308.6°
Temperature
Neutral-leaning
Contrast on white
4.32:1 · AA Large
Contrast on black
4.30:1 · AA Large
Web-safe
#CC33FF
CSS oklch()
61% 0.28 309

#B433FF is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #B433FF

Not just a swatch — here's how #B433FF works with other colors. Named schemes with #B433FF in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Minimal Editorial Surface · 5 colors

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #B433FF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 40/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 44/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 0/100
Very low
Clean and current — no dusty, aged cast.
Luxury 37/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 41/100
Moderate
Workable accent with care around contrast.
Surface fit 18/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 67/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #B433FF

For UI
For branding
For interior
For fashion
People also use #B433FF with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.3:1. Use
Subtle surface Use #EFDCF9 for cards and hover fills. Tint 80
Avoid beside #F833FF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B433FF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B433FF;
  --color-base-rgb: 180 51 255;
  --color-base-oklch: oklch(61.4% 0.278 308.6);
  --color-50: #F9F0FE;
  --color-100: #F0D8FD;
  --color-200: #E0B1FC;
  --color-300: #C977F8;
  --color-400: #AF46EC;
  --color-500: #9222D2;
  --color-600: #71239F;
  --color-700: #521F70;
  --color-800: #371848;
  --color-900: #22112C;
  --color-on-base: #141310;
}