#B437CA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #B437CA works with other colors. Named schemes with #B437CA in its natural role, and a note on why the supporting colors balance it.
Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.
Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.
Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #B437CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B437CA at work across the surfaces designers actually ship.
:root {
--color-base: #B437CA;
--color-base-rgb: 180 55 202;
--color-base-oklch: oklch(58.1% 0.230 321.2);
--color-50: #FBF2FC;
--color-100: #F3DEF7;
--color-200: #E7BFEE;
--color-300: #D292DD;
--color-400: #BB69C9;
--color-500: #9E47AD;
--color-600: #7A3D85;
--color-700: #58305F;
--color-800: #3A233E;
--color-900: #241726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-orchid: {
50: '#FBF2FC',
100: '#F3DEF7',
200: '#E7BFEE',
300: '#D292DD',
400: '#BB69C9',
500: '#9E47AD',
600: '#7A3D85',
700: '#58305F',
800: '#3A233E',
900: '#241726',
},
}
$base: #B437CA; $base-ink: #FFFFFF; $base-50: #FBF2FC; $base-100: #F3DEF7; $base-200: #E7BFEE; $base-300: #D292DD; $base-400: #BB69C9; $base-500: #9E47AD; $base-600: #7A3D85; $base-700: #58305F; $base-800: #3A233E; $base-900: #241726; $base-hover: #8F2BA1; $base-subtle: #E5C8EA;
{
"color": {
"base": {
"value": "#B437CA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF2FC",
"type": "color"
},
"100": {
"value": "#F3DEF7",
"type": "color"
},
"200": {
"value": "#E7BFEE",
"type": "color"
},
"300": {
"value": "#D292DD",
"type": "color"
},
"400": {
"value": "#BB69C9",
"type": "color"
},
"500": {
"value": "#9E47AD",
"type": "color"
},
"600": {
"value": "#7A3D85",
"type": "color"
},
"700": {
"value": "#58305F",
"type": "color"
},
"800": {
"value": "#3A233E",
"type": "color"
},
"900": {
"value": "#241726",
"type": "color"
}
}
}
}