What color is #B440DB?

#B440DB is a medium purple. In RGB it is rgb(180, 64, 219), and in HSL hsl(285, 68%, 55%).

Is #B440DB accessible as text?

On white, #B440DB has a contrast ratio of 4.47:1 (fails WCAG AA for body text); on black it is 4.70:1 (passes). For text placed on #B440DB, use black for the best readability.

What is the closest Tailwind color to #B440DB?

The nearest Tailwind CSS token is fuchsia-600 (#C800DE).

What colors go well with #B440DB?

#B440DB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #65DA3E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #B440DB below.

Is #B440DB good for buttons?

#B440DB works well for buttons and highlights, but use black text on #B440DB — white text only reaches 4.47:1, below the 4.5:1 needed for normal-size labels.

Is #B440DB the same as CSS mediumorchid?

No — #B440DB is not the CSS named color mediumorchid, but mediumorchid (#BA55D3) is the closest CSS named color.

#B440DB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #B440DB

Not just a swatch — here's how #B440DB works with other colors. Named schemes with #B440DB in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #B440DB Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #B440DB Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #D772FB

Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #B440DB Secondary #BF9BCE Support #9C9087 Ink #18140F

Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #B440DB Secondary #E86B67 Accent #F29645 Anchor #593A55 Surface #F6E8D7

Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #B440DB Secondary #7E4630 Surface #ECD8C1 Accent #345249 Anchor #592235

Medium Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #B440DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 15/100

Very low

Clean and current — no dusty, aged cast.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 91/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 73/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B440DB

For UI

For branding

For interior

For fashion

People also use #B440DB with

Medium Slate Blue Mulberry Malachite Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.5:1. Use

Subtle surface Use #EEDDF3 for cards and hover fills. Tint 80

Avoid beside #DA3ECD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B440DB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #B440DB;
  --color-base-rgb: 180 64 219;
  --color-base-oklch: oklch(60.0% 0.234 316.2);
  --color-50: #FAF2FD;
  --color-100: #F2DCF9;
  --color-200: #E4BBF2;
  --color-300: #CE8CE3;
  --color-400: #B561D1;
  --color-500: #983FB6;
  --color-600: #76378B;
  --color-700: #552C63;
  --color-800: #392041;
  --color-900: #231528;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-orchid: {
    50: '#FAF2FD',
    100: '#F2DCF9',
    200: '#E4BBF2',
    300: '#CE8CE3',
    400: '#B561D1',
    500: '#983FB6',
    600: '#76378B',
    700: '#552C63',
    800: '#392041',
    900: '#231528',
  },
}

$base: #B440DB;
$base-ink: #141310;
$base-50: #FAF2FD;
$base-100: #F2DCF9;
$base-200: #E4BBF2;
$base-300: #CE8CE3;
$base-400: #B561D1;
$base-500: #983FB6;
$base-600: #76378B;
$base-700: #552C63;
$base-800: #392041;
$base-900: #231528;
$base-hover: #9624BC;
$base-subtle: #E5CBEE;

{
    "color": {
        "base": {
            "value": "#B440DB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F2DCF9",
                "type": "color"
            },
            "200": {
                "value": "#E4BBF2",
                "type": "color"
            },
            "300": {
                "value": "#CE8CE3",
                "type": "color"
            },
            "400": {
                "value": "#B561D1",
                "type": "color"
            },
            "500": {
                "value": "#983FB6",
                "type": "color"
            },
            "600": {
                "value": "#76378B",
                "type": "color"
            },
            "700": {
                "value": "#552C63",
                "type": "color"
            },
            "800": {
                "value": "#392041",
                "type": "color"
            },
            "900": {
                "value": "#231528",
                "type": "color"
            }
        }
    }
}

Palettes built on #B440DB

Color Lab

Pairs with #B440DB

UI roles & guardrails

In real applications

Scales

Every model

Export