#B481F2 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #B481F2 works with other colors. Named schemes with #B481F2 in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #B481F2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B481F2 at work across the surfaces designers actually ship.
:root {
--color-base: #B481F2;
--color-base-rgb: 180 129 242;
--color-base-oklch: oklch(70.0% 0.166 303.2);
--color-50: #F7F1FE;
--color-100: #E9D9FC;
--color-200: #D3B5F7;
--color-300: #B283EC;
--color-400: #9256DC;
--color-500: #7333C2;
--color-600: #5C2E93;
--color-700: #442768;
--color-800: #2F1D44;
--color-900: #1E142A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F1FE',
100: '#E9D9FC',
200: '#D3B5F7',
300: '#B283EC',
400: '#9256DC',
500: '#7333C2',
600: '#5C2E93',
700: '#442768',
800: '#2F1D44',
900: '#1E142A',
},
}
$base: #B481F2; $base-ink: #141310; $base-50: #F7F1FE; $base-100: #E9D9FC; $base-200: #D3B5F7; $base-300: #B283EC; $base-400: #9256DC; $base-500: #7333C2; $base-600: #5C2E93; $base-700: #442768; $base-800: #2F1D44; $base-900: #1E142A; $base-hover: #8C3FEB; $base-subtle: #E9DEF7;
{
"color": {
"base": {
"value": "#B481F2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FE",
"type": "color"
},
"100": {
"value": "#E9D9FC",
"type": "color"
},
"200": {
"value": "#D3B5F7",
"type": "color"
},
"300": {
"value": "#B283EC",
"type": "color"
},
"400": {
"value": "#9256DC",
"type": "color"
},
"500": {
"value": "#7333C2",
"type": "color"
},
"600": {
"value": "#5C2E93",
"type": "color"
},
"700": {
"value": "#442768",
"type": "color"
},
"800": {
"value": "#2F1D44",
"type": "color"
},
"900": {
"value": "#1E142A",
"type": "color"
}
}
}
}