#B52847 is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B52847 works with other colors. Named schemes with #B52847 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B52847 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B52847 at work across the surfaces designers actually ship.
:root {
--color-base: #B52847;
--color-base-rgb: 181 40 71;
--color-base-oklch: oklch(51.3% 0.176 14.1);
--color-50: #FDF2F4;
--color-100: #F8DDE3;
--color-200: #F0BCC7;
--color-300: #E18EA0;
--color-400: #CE647B;
--color-500: #B3425A;
--color-600: #89394A;
--color-700: #612E39;
--color-800: #402128;
--color-900: #27161A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F4',
100: '#F8DDE3',
200: '#F0BCC7',
300: '#E18EA0',
400: '#CE647B',
500: '#B3425A',
600: '#89394A',
700: '#612E39',
800: '#402128',
900: '#27161A',
},
}
$base: #B52847; $base-ink: #FFFFFF; $base-50: #FDF2F4; $base-100: #F8DDE3; $base-200: #F0BCC7; $base-300: #E18EA0; $base-400: #CE647B; $base-500: #B3425A; $base-600: #89394A; $base-700: #612E39; $base-800: #402128; $base-900: #27161A; $base-hover: #902038; $base-subtle: #E9BEC7;
{
"color": {
"base": {
"value": "#B52847",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F4",
"type": "color"
},
"100": {
"value": "#F8DDE3",
"type": "color"
},
"200": {
"value": "#F0BCC7",
"type": "color"
},
"300": {
"value": "#E18EA0",
"type": "color"
},
"400": {
"value": "#CE647B",
"type": "color"
},
"500": {
"value": "#B3425A",
"type": "color"
},
"600": {
"value": "#89394A",
"type": "color"
},
"700": {
"value": "#612E39",
"type": "color"
},
"800": {
"value": "#402128",
"type": "color"
},
"900": {
"value": "#27161A",
"type": "color"
}
}
}
}