#B52D64 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B52D64 works with other colors. Named schemes with #B52D64 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B52D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B52D64 at work across the surfaces designers actually ship.
:root {
--color-base: #B52D64;
--color-base-rgb: 181 45 100;
--color-base-oklch: oklch(52.5% 0.177 1.1);
--color-50: #FCF2F6;
--color-100: #F8DEE8;
--color-200: #EFBED1;
--color-300: #DE91B0;
--color-400: #CB678F;
--color-500: #AF4670;
--color-600: #863C59;
--color-700: #602F43;
--color-800: #3F222E;
--color-900: #27161D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF2F6',
100: '#F8DEE8',
200: '#EFBED1',
300: '#DE91B0',
400: '#CB678F',
500: '#AF4670',
600: '#863C59',
700: '#602F43',
800: '#3F222E',
900: '#27161D',
},
}
$base: #B52D64; $base-ink: #FFFFFF; $base-50: #FCF2F6; $base-100: #F8DEE8; $base-200: #EFBED1; $base-300: #DE91B0; $base-400: #CB678F; $base-500: #AF4670; $base-600: #863C59; $base-700: #602F43; $base-800: #3F222E; $base-900: #27161D; $base-hover: #90244F; $base-subtle: #E8C1D0;
{
"color": {
"base": {
"value": "#B52D64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F6",
"type": "color"
},
"100": {
"value": "#F8DEE8",
"type": "color"
},
"200": {
"value": "#EFBED1",
"type": "color"
},
"300": {
"value": "#DE91B0",
"type": "color"
},
"400": {
"value": "#CB678F",
"type": "color"
},
"500": {
"value": "#AF4670",
"type": "color"
},
"600": {
"value": "#863C59",
"type": "color"
},
"700": {
"value": "#602F43",
"type": "color"
},
"800": {
"value": "#3F222E",
"type": "color"
},
"900": {
"value": "#27161D",
"type": "color"
}
}
}
}