#B70641 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B70641 works with other colors. Named schemes with #B70641 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B70641 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B70641 at work across the surfaces designers actually ship.
:root {
--color-base: #B70641;
--color-base-rgb: 183 6 65;
--color-base-oklch: oklch(49.8% 0.196 13.3);
--color-50: #FEF0F5;
--color-100: #FDD8E4;
--color-200: #FCB1CA;
--color-300: #F47BA3;
--color-400: #E74B7F;
--color-500: #CD285F;
--color-600: #9B264D;
--color-700: #6D213B;
--color-800: #471A29;
--color-900: #2B121A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F5',
100: '#FDD8E4',
200: '#FCB1CA',
300: '#F47BA3',
400: '#E74B7F',
500: '#CD285F',
600: '#9B264D',
700: '#6D213B',
800: '#471A29',
900: '#2B121A',
},
}
$base: #B70641; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E4; $base-200: #FCB1CA; $base-300: #F47BA3; $base-400: #E74B7F; $base-500: #CD285F; $base-600: #9B264D; $base-700: #6D213B; $base-800: #471A29; $base-900: #2B121A; $base-hover: #920534; $base-subtle: #F1ACC3;
{
"color": {
"base": {
"value": "#B70641",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E4",
"type": "color"
},
"200": {
"value": "#FCB1CA",
"type": "color"
},
"300": {
"value": "#F47BA3",
"type": "color"
},
"400": {
"value": "#E74B7F",
"type": "color"
},
"500": {
"value": "#CD285F",
"type": "color"
},
"600": {
"value": "#9B264D",
"type": "color"
},
"700": {
"value": "#6D213B",
"type": "color"
},
"800": {
"value": "#471A29",
"type": "color"
},
"900": {
"value": "#2B121A",
"type": "color"
}
}
}
}