#B70E4E is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B70E4E works with other colors. Named schemes with #B70E4E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B70E4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B70E4E at work across the surfaces designers actually ship.
:root {
--color-base: #B70E4E;
--color-base-rgb: 183 14 78;
--color-base-oklch: oklch(50.4% 0.195 8.3);
--color-50: #FEF0F6;
--color-100: #FDD8E6;
--color-200: #F9B3CE;
--color-300: #EF80AB;
--color-400: #E05288;
--color-500: #C62F69;
--color-600: #962B54;
--color-700: #6A253F;
--color-800: #451C2C;
--color-900: #2A131C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F6',
100: '#FDD8E6',
200: '#F9B3CE',
300: '#EF80AB',
400: '#E05288',
500: '#C62F69',
600: '#962B54',
700: '#6A253F',
800: '#451C2C',
900: '#2A131C',
},
}
$base: #B70E4E; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E6; $base-200: #F9B3CE; $base-300: #EF80AB; $base-400: #E05288; $base-500: #C62F69; $base-600: #962B54; $base-700: #6A253F; $base-800: #451C2C; $base-900: #2A131C; $base-hover: #940B40; $base-subtle: #EFB2C9;
{
"color": {
"base": {
"value": "#B70E4E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E6",
"type": "color"
},
"200": {
"value": "#F9B3CE",
"type": "color"
},
"300": {
"value": "#EF80AB",
"type": "color"
},
"400": {
"value": "#E05288",
"type": "color"
},
"500": {
"value": "#C62F69",
"type": "color"
},
"600": {
"value": "#962B54",
"type": "color"
},
"700": {
"value": "#6A253F",
"type": "color"
},
"800": {
"value": "#451C2C",
"type": "color"
},
"900": {
"value": "#2A131C",
"type": "color"
}
}
}
}