What color is #B72018?

#B72018 is a medium, vivid brown. In RGB it is rgb(183, 32, 24), and in HSL hsl(3, 77%, 41%).

Is #B72018 accessible as text?

On white, #B72018 has a contrast ratio of 6.50:1 (passes WCAG AA for body text); on black it is 3.23:1 (fails). For text placed on #B72018, use white for the best readability.

What is the closest Tailwind color to #B72018?

The nearest Tailwind CSS token is red-700 (#C10007).

What colors go well with #B72018?

#B72018 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #18B1B9. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #B72018 below.

Is #B72018 good for buttons?

#B72018 works well for buttons and highlights, but use white text on #B72018 — black text only reaches 3.23:1, below the 4.5:1 needed for normal-size labels.

Is #B72018 the same as CSS firebrick?

No — #B72018 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color.

#B72018 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #B72018

Not just a swatch — here's how #B72018 works with other colors. Named schemes with #B72018 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #B72018 Secondary #E76F53 Accent #EA9C35 Anchor #5C3950 Surface #F4E8D6

Firebrick glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #B72018 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Firebrick anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #B72018 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Firebrick plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #B72018 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2D

Firebrick sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #B72018 Secondary #B27F76 Support #9B9186 Ink #17140F

Firebrick is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Firebrick carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #B72018 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 44/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 72/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 91/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B72018

For UI

For branding

For interior

For fashion

People also use #B72018 with

Razzmatazz Dark Goldenrod Light Sea Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.5:1. Use

Subtle surface Use #F2D2D0 for cards and hover fills. Tint 80

Avoid beside #B95618 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B72018 at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #B72018;
  --color-base-rgb: 183 32 24;
  --color-base-oklch: oklch(50.4% 0.187 29.0);
  --color-50: #FEF2F1;
  --color-100: #FBDCDA;
  --color-200: #F5BAB7;
  --color-300: #E98B86;
  --color-400: #D96059;
  --color-500: #BE3D37;
  --color-600: #913631;
  --color-700: #662B28;
  --color-800: #43201E;
  --color-900: #291514;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  firebrick: {
    50: '#FEF2F1',
    100: '#FBDCDA',
    200: '#F5BAB7',
    300: '#E98B86',
    400: '#D96059',
    500: '#BE3D37',
    600: '#913631',
    700: '#662B28',
    800: '#43201E',
    900: '#291514',
  },
}

$base: #B72018;
$base-ink: #FFFFFF;
$base-50: #FEF2F1;
$base-100: #FBDCDA;
$base-200: #F5BAB7;
$base-300: #E98B86;
$base-400: #D96059;
$base-500: #BE3D37;
$base-600: #913631;
$base-700: #662B28;
$base-800: #43201E;
$base-900: #291514;
$base-hover: #941A13;
$base-subtle: #ECBAB7;

{
    "color": {
        "base": {
            "value": "#B72018",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F1",
                "type": "color"
            },
            "100": {
                "value": "#FBDCDA",
                "type": "color"
            },
            "200": {
                "value": "#F5BAB7",
                "type": "color"
            },
            "300": {
                "value": "#E98B86",
                "type": "color"
            },
            "400": {
                "value": "#D96059",
                "type": "color"
            },
            "500": {
                "value": "#BE3D37",
                "type": "color"
            },
            "600": {
                "value": "#913631",
                "type": "color"
            },
            "700": {
                "value": "#662B28",
                "type": "color"
            },
            "800": {
                "value": "#43201E",
                "type": "color"
            },
            "900": {
                "value": "#291514",
                "type": "color"
            }
        }
    }
}

Palettes built on #B72018

Color Lab

Pairs with #B72018

UI roles & guardrails

In real applications

Scales

Every model

Export