#B73E56 is a mid-toned, warm red-orange. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B73E56 works with other colors. Named schemes with #B73E56 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B73E56 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B73E56 at work across the surfaces designers actually ship.
:root {
--color-base: #B73E56;
--color-base-rgb: 183 62 86;
--color-base-oklch: oklch(54.1% 0.156 12.2);
--color-50: #FBF3F5;
--color-100: #F5E0E4;
--color-200: #EAC2CA;
--color-300: #D798A5;
--color-400: #C27081;
--color-500: #A64F61;
--color-600: #7F424F;
--color-700: #5B343C;
--color-800: #3C2529;
--color-900: #25181B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FBF3F5',
100: '#F5E0E4',
200: '#EAC2CA',
300: '#D798A5',
400: '#C27081',
500: '#A64F61',
600: '#7F424F',
700: '#5B343C',
800: '#3C2529',
900: '#25181B',
},
}
$base: #B73E56; $base-ink: #FFFFFF; $base-50: #FBF3F5; $base-100: #F5E0E4; $base-200: #EAC2CA; $base-300: #D798A5; $base-400: #C27081; $base-500: #A64F61; $base-600: #7F424F; $base-700: #5B343C; $base-800: #3C2529; $base-900: #25181B; $base-hover: #923245; $base-subtle: #E6C8CE;
{
"color": {
"base": {
"value": "#B73E56",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF3F5",
"type": "color"
},
"100": {
"value": "#F5E0E4",
"type": "color"
},
"200": {
"value": "#EAC2CA",
"type": "color"
},
"300": {
"value": "#D798A5",
"type": "color"
},
"400": {
"value": "#C27081",
"type": "color"
},
"500": {
"value": "#A64F61",
"type": "color"
},
"600": {
"value": "#7F424F",
"type": "color"
},
"700": {
"value": "#5B343C",
"type": "color"
},
"800": {
"value": "#3C2529",
"type": "color"
},
"900": {
"value": "#25181B",
"type": "color"
}
}
}
}