#B770CA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B770CA works with other colors. Named schemes with #B770CA in its natural role, and a note on why the supporting colors balance it.
Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.
How #B770CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B770CA at work across the surfaces designers actually ship.
:root {
--color-base: #B770CA;
--color-base-rgb: 183 112 202;
--color-base-oklch: oklch(65.5% 0.149 318.9);
--color-50: #FAF3FB;
--color-100: #F0E1F5;
--color-200: #E1C4E9;
--color-300: #C89AD5;
--color-400: #AF73BF;
--color-500: #9152A3;
--color-600: #71447E;
--color-700: #52355A;
--color-800: #37253C;
--color-900: #221825;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#FAF3FB',
100: '#F0E1F5',
200: '#E1C4E9',
300: '#C89AD5',
400: '#AF73BF',
500: '#9152A3',
600: '#71447E',
700: '#52355A',
800: '#37253C',
900: '#221825',
},
}
$base: #B770CA; $base-ink: #141310; $base-50: #FAF3FB; $base-100: #F0E1F5; $base-200: #E1C4E9; $base-300: #C89AD5; $base-400: #AF73BF; $base-500: #9152A3; $base-600: #71447E; $base-700: #52355A; $base-800: #37253C; $base-900: #221825; $base-hover: #9F44B9; $base-subtle: #E8D8EC;
{
"color": {
"base": {
"value": "#B770CA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FB",
"type": "color"
},
"100": {
"value": "#F0E1F5",
"type": "color"
},
"200": {
"value": "#E1C4E9",
"type": "color"
},
"300": {
"value": "#C89AD5",
"type": "color"
},
"400": {
"value": "#AF73BF",
"type": "color"
},
"500": {
"value": "#9152A3",
"type": "color"
},
"600": {
"value": "#71447E",
"type": "color"
},
"700": {
"value": "#52355A",
"type": "color"
},
"800": {
"value": "#37253C",
"type": "color"
},
"900": {
"value": "#221825",
"type": "color"
}
}
}
}