Nearest named color: Amethyst
#B772BB
#B772BB
Nearest named
Amethyst
Family
Purple
Lightness
65.1%
Chroma
0.130
Hue angle
325.0°
Temperature
Neutral-leaning
Contrast on white
3.42:1 · AA Large
Contrast on black
5.43:1 · AA
Web-safe
#CC66CC
CSS oklch()
65% 0.13 325

#B772BB is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #B772BB

Not just a swatch — here's how #B772BB works with other colors. Named schemes with #B772BB in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #B772BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 50/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 35/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 2/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 54/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 42/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 50/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 77/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 27/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B772BB

For UI
For branding
For interior
For fashion
People also use #B772BB with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.4:1. Use
Subtle surface Use #EFE5EF for cards and hover fills. Tint 80
Avoid beside #BB72A6 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B772BB at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B772BB;
  --color-base-rgb: 183 114 187;
  --color-base-oklch: oklch(65.1% 0.130 325.0);
  --color-50: #FAF4FA;
  --color-100: #F1E3F2;
  --color-200: #E3C8E4;
  --color-300: #CCA1CE;
  --color-400: #B37CB6;
  --color-500: #965C99;
  --color-600: #754B77;
  --color-700: #543956;
  --color-800: #382839;
  --color-900: #231A23;
  --color-on-base: #141310;
}