#B77B88 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B77B88 works with other colors. Named schemes with #B77B88 in its natural role, and a note on why the supporting colors balance it.
Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.
How #B77B88 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B77B88 at work across the surfaces designers actually ship.
:root {
--color-base: #B77B88;
--color-base-rgb: 183 123 136;
--color-base-oklch: oklch(64.8% 0.077 5.2);
--color-50: #FAF5F6;
--color-100: #F1E4E7;
--color-200: #E2CAD0;
--color-300: #CAA5AD;
--color-400: #B1818B;
--color-500: #94616C;
--color-600: #734F57;
--color-700: #533C41;
--color-800: #37292C;
--color-900: #231B1C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
rose-gold: {
50: '#FAF5F6',
100: '#F1E4E7',
200: '#E2CAD0',
300: '#CAA5AD',
400: '#B1818B',
500: '#94616C',
600: '#734F57',
700: '#533C41',
800: '#37292C',
900: '#231B1C',
},
}
$base: #B77B88; $base-ink: #141310; $base-50: #FAF5F6; $base-100: #F1E4E7; $base-200: #E2CAD0; $base-300: #CAA5AD; $base-400: #B1818B; $base-500: #94616C; $base-600: #734F57; $base-700: #533C41; $base-800: #37292C; $base-900: #231B1C; $base-hover: #9E5766; $base-subtle: #E7DADD;
{
"color": {
"base": {
"value": "#B77B88",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF5F6",
"type": "color"
},
"100": {
"value": "#F1E4E7",
"type": "color"
},
"200": {
"value": "#E2CAD0",
"type": "color"
},
"300": {
"value": "#CAA5AD",
"type": "color"
},
"400": {
"value": "#B1818B",
"type": "color"
},
"500": {
"value": "#94616C",
"type": "color"
},
"600": {
"value": "#734F57",
"type": "color"
},
"700": {
"value": "#533C41",
"type": "color"
},
"800": {
"value": "#37292C",
"type": "color"
},
"900": {
"value": "#231B1C",
"type": "color"
}
}
}
}