#B77DAD is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B77DAD works with other colors. Named schemes with #B77DAD in its natural role, and a note on why the supporting colors balance it.
This palette keeps Puce as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Puce anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Puce opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Puce sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Puce is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Puce carrying the quiet middle.
How #B77DAD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B77DAD at work across the surfaces designers actually ship.
:root {
--color-base: #B77DAD;
--color-base-rgb: 183 125 173;
--color-base-oklch: oklch(66.4% 0.096 332.9);
--color-50: #FAF5F9;
--color-100: #F1E4EF;
--color-200: #E2CADE;
--color-300: #CAA5C4;
--color-400: #B181A9;
--color-500: #94618B;
--color-600: #734F6D;
--color-700: #533C4F;
--color-800: #372935;
--color-900: #231B21;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
puce: {
50: '#FAF5F9',
100: '#F1E4EF',
200: '#E2CADE',
300: '#CAA5C4',
400: '#B181A9',
500: '#94618B',
600: '#734F6D',
700: '#533C4F',
800: '#372935',
900: '#231B21',
},
}
$base: #B77DAD; $base-ink: #141310; $base-50: #FAF5F9; $base-100: #F1E4EF; $base-200: #E2CADE; $base-300: #CAA5C4; $base-400: #B181A9; $base-500: #94618B; $base-600: #734F6D; $base-700: #533C4F; $base-800: #372935; $base-900: #231B21; $base-hover: #9E5792; $base-subtle: #E7DAE5;
{
"color": {
"base": {
"value": "#B77DAD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF5F9",
"type": "color"
},
"100": {
"value": "#F1E4EF",
"type": "color"
},
"200": {
"value": "#E2CADE",
"type": "color"
},
"300": {
"value": "#CAA5C4",
"type": "color"
},
"400": {
"value": "#B181A9",
"type": "color"
},
"500": {
"value": "#94618B",
"type": "color"
},
"600": {
"value": "#734F6D",
"type": "color"
},
"700": {
"value": "#533C4F",
"type": "color"
},
"800": {
"value": "#372935",
"type": "color"
},
"900": {
"value": "#231B21",
"type": "color"
}
}
}
}